No Pit Stops: The business of going all in | Grant Baker

What drives success?

It started with wide-open roads and a barefoot Kiwi childhood, and has taken him to the top of New Zealand business.

Grant Baker has done it all, driven all the way by ambition, resilience, and a love of all things fast. In No Pit Stops, Grant recounts his highs and lows – from teenage exploits and early career lessons, to navigating a cancer diagnosis and fi nancial crises, spearheading iconic brands like 42 Below, Ecoya, Trilogy and Turners, and supporting one of our country’s greatest racing exports.

More than a story of business success, No Pit Stops is a portrait of a man powered by passion, fortitude, and a love for living life at full throttle.

Full to the brim with humour, grit and wisdom, No Pit Stops is for anyone who’s dared to dream big, to zig when others have zagged, and simply wondered, what’s next?